GSK needed to recruit 1,100 new salespeople in 300+ cities (including tier-three cities). In order to have the resources needed to launch new products in the market, recruitment needed to be completed over a period of 9 months.

Given the tight timeline, competitive market, and the large volume of recruitment needed, the Hudson RPO team needed to find innovative ways to reach candidates in the tier-three cities — many of whom weren’t actively looking for roles. The team leveraged multiple sourcing channels including advertising, internal channels, databases, and social media to start proactively sourcing talent in this market.

• 1,100 roles filled in 9 months
• 36 days average time to fill
• 96% hiring manager satisfaction